True to its ambition to make quality accessible to all, Leader Price is today one of the main discount names in France, as much for own label and national brands, without having to sacrifice quality in the service of its customers.
On the discount market, Leader Price has known how to create a strong image for quality and choice since 1990. The brand differentiates itself via a balanced selection of more than 4500 references.
Leader price belongs to Casino group.
A well-established player in the French retail industry since 1898, the Casino Group is also a leader in the global food retail market, with more than 12 000 stores worldwide– in France, Latin America and in the Indian Ocean region.